Over the previous decade, it didn’t matter much whether you left cash at the bank or put it in a money market fund, CD, Treasury, or under your mattress.

Today, though still modest, savings account rates are at their highest level since the Great Recession. Meanwhile, yields on cash alternatives have skyrocketed.

The paradox and opportunity of investing is that the best times to invest are when people feel the worst. As counter intuitive as it may seem, this may be one of those times.

Apollo is matchless at weaving together data, anecdotes, and behavioral biases to educate investors on how to make sound, evidence-based decisions. His lessons are evergreen, but they are especially important to recognize in the face of harrowing markets, like we see today.

Crashes always feel like opportunities in retrospect and like risks in the present.

Because the day-to-day experience of a bear market is so draining, investors need to absorb the glass-half-full case to remain fortified.