Apollo is matchless at weaving together data, anecdotes, and behavioral biases to educate investors on how to make sound, evidence-based decisions. His lessons are evergreen, but they are especially important to recognize in the face of harrowing markets, like we see today.

In a handful of words, this evocative quote by Tadas Viskanta - “Market Timing is a Gateway to Cash Addiction” - cuts to the core of a psychological obstacle that thwarts many investors.